Menora On & Ontop app
UI/UX design
Visual indentity - illustration & Concept
The MenoraOn app is designed to offer a streamlined, user-friendly experience for customers seeking diverse insurance services, including car and travel insurance. The project aimed to create an intuitive and efficient platform that simplifies the insurance purchasing process, provides quick and available responses, and accurately reflects the customer's status with minimal actions required.
Project Overview
The MenoraOn app design project successfully delivered a comprehensive and user-friendly application by focusing on unique handmade illustrations, distinctive UI design, and a deep understanding of the client's goals. Through extensive UX research and a commitment to visual excellence, the app provides a streamlined and engaging experience for users, setting a new benchmark in the insurance services industry
Identifying Challenges
In the MenoraOn project, we faced significant challenges in interpreting and designing the fastest and simplest way for users to purchase insurance specific to this company. Understanding the unique requirements and expectations of the company and its customers required extensive research and iteration. Additionally, I led a brainstorming process to explore UI and illustration styles that would strike a balance between being visually engaging yet mature, ensuring the design was neither overly simplistic nor childish. This involved experimenting with various design concepts to achieve a professional and appealing aesthetic that enhances user experience and confidence.
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What matters most?
01
Creating a Convenient and Simple Interaction
02
Clear and Concise Information
03
Simple and Intuitive UI
04
User Journey Mapping
Essential takaways
01
Identifying Weak Points in the Insurance Sector
02
Creating Accurate Hierarchies
03
Design Differentiation
04
Behavioral Patterns Analysis
Key features
01
Importance of User-Centric Design
Conducting thorough user research and testing is essential to inform design decisions and ensure the final product meets user expectations
02
Professionalism and Collaboration
Regular communication and alignment between designers stakeholders, customer and users are crucial for a harmonious and successful project outcome
03
Design Refresh According to Current Trends
The insurance app market often suffers from stale and uninspired design languages. By refreshing the design to align with current trends, it was important for me to shift MenoraOn into a visually appealing and modern user experience
The challenge
Differentiating MenoraOn from Competitors.
Removing irrelevant information and focusing on essential details to avoid overwhelming users and also Simplified registration and onboarding process to get users started quickly.
The solution
The solution involved producing an accurate hierarchy and focusing on essential elements:
Prominent Action Buttons: Placing push buttons for actions in accessible and prominent areas.
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Necessary Information: Displaying only necessary information to aid decision-making.
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User-Centric Design: Ensuring that the design is focused on the user's needs and preferences.
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Feedback Mechanisms: Incorporating feedback mechanisms to continually improve user experience based on real-time user input
Design Process & Illustration Line identity
After thoroughly analyzing competitors in the insurance industry, I successfully crafted a design and illustration aesthetic that is welcoming yet professional. Utilizing fine, open lines and dotted elements creates a sense of spaciousness and cleanliness, complemented by ample white space that soothes and enhances visual appeal. This approach aims to evoke a tranquil and pleasing experience for users interacting with the design
Wireframes
Active Insurance flow
Car Insurance Screens
Components & Elements
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Illustration
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