Project overview
In this project, I developed a unique design language from the ground up, incorporating specially tailored illustrations that aligned with both my vision and the client's requirements. The scope included comprehensive branding work, website design encompassing internal UX, and ensuring responsiveness across all devices
Identifying Challenges
The challenges I faced included working with a client whose company lacked a unique language and branding
01
dentifying Client Keywords and Exact Design Needs
02
Identifying Weak Points of the Lamani Website
What matters most?
01
understanding the client's needs
02
Client Collaboration and Partnership
03
Creating a sense of lightness in serious matters
04
Creating a Sales-Focused Design Language
The challenge
The main challenge I focused on solving was how to convey the authenticity of a small company through design, aiming to build trust with customers
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The solution
My solution was to provide a humane, warm, welcoming response through the use of photos depicting people and incorporating light, relaxed illustrations. This approach aimed to instill a sense of trust in the site and the company, making users more inclined to engage and build a connection.
Design Process & Illustration Line identity
That's great to hear that the design language incorporating visual study, realistic illustrations, and small animations helped boost the site's sales by attracting hundreds of new customers this year.
Questionnaire Screens Design
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